New Delhi, Jan 2 : Actor Ranbir Kapoor, the new face of Lay's, one of the marquee brands from PepsiCo India, says he identifies with the brand's tagline "Pal banaye magical" (make moments magical).

The 31-year-old, who reportedly demanded a whopping Rs.25 crore for the brand endorsement, says he believes that a lot of magical moments are hidden in "life's ordinary moments".

"Lay's stands for youthfulness, spontaneity and seeking simple joys in life's ordinary moments. Their belief of 'Pal Banaye Magical', which has always celebrated the joy in life's little moments, is something I can identify with," the "Rockstar" actor said in a statement.

"I genuinely believe that many a magical moment is hidden in life's ordinary, spontaneous moments. I am excited to work with the brand and look forward to a great journey ahead," he added.

Actor Saif Ali Khan will continue to endorse Lay's.

Speaking on the association, Gaurav Mehta, Category Director - Western Category, PepsiCo India Foods, said: "We are proud to associate with Ranbir Kapoor who truly reflects the modern, aspirational and youthful persona of the Lay's brand and its consumers. As an individual who seeks joy and magic in the ordinary, spontaneous moments of life, Ranbir is also a genuine embodiment of the brand philosophy of 'Pal Banaye Magical'.”

"We believe this association with Ranbir will enable us to take our brand philosophy to new heights as we expand our reach to India's youth. We look forward to a great New Year and are confident that this partnership will be mutually rewarding," Mehta added.